The content you put on your site reflects your knowledge and information, expertise and how important you are to your users. If you do not leave any posts for a long time or do not update your old posts, you will miss a valuable opportunity and even your site traffic may suddenly decrease.

Why should we update old posts and website content?

Imagine a user is looking for something that comes across your site post, in which case the user at first glance realizes that your post is old and has not been updated and may not read your post at all and leave your site unimportant and not even return to your site. Because the user will notice at first glance that the content is old and may assume that you do not have enough knowledge and expertise in posting and do not care about your users. The next series will refuse to visit your site.

Or else the old content you wrote may be based on old Google and SEO algorithms that are outdated at this time, in which case your post will be negatively damaged. For example, according to Google's previous algorithms, writing a large number of keywords in a post has had a great positive effect, but if you follow this outdated algorithm, your post may be completely ignored.

In general, there are three types of scenarios for the negative impact of old posts:

1- If your website is not updated and there are old posts in it, Google will show your site when searching in the lower categories of search results due to the importance of updating and updating the content. Or it may even display search results on subsequent pages.

2- Older posts on your website may have been written according to old Google algorithms that are now obsolete. In this case, when optimizing your website posts, it may have negative effects and reject your post due to non-compliance and non-compliance with new algorithms.

3- You may want to put different keywords for your old posts and Google will show some of the screws of your site or put some of them in the high rank that make it difficult to display your post in the top search results or Impossible.

Important tips for updating old posts:

Updating old posts is much more cost-effective than creating new ones:

Creating new posts requires very high costs, which is not cost-effective at all. Instead of creating new posts, it is better to update the old posts and adapt them to the new Google algorithms and the needs of the users. In other words, old posts are the capital and main treasures of any website. But the mistake that business owners may make is to think that the more posts on a website, the better it will be at attracting users, which is why such people and business owners are so involved. They do not pay attention to creating new posts to old posts that are treasures and do not update them to attract more users.

Quality is more important than quantity:

The number of posts shared on a website may be very large, but most of them are duplicate and similar to each other, so that none of the several similar posts can meet the needs of the user. In this case, none of the several posts can satisfy the user, because it is not of sufficient quality. The strategy that the more posts, the more traffic will be old and now it does not have much efficiency and impact, instead of a large number of duplicate posts and similar quality posts have a great impact on attracting users and increasing traffic on your site

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